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Geoff Gingerich is currently the SVP of Strategy at Lifelong Crush, with previous experience as VP of Strategy at Cossette. Geoff has worked with various client partners such as Google, LCBO, Simons, M&M Food Market, and Egg Farmers of Canada. Geoff has a diverse background in strategic planning, data analysis, and research analysis from their time at companies like VIRTUE Worldwide, Anomaly, and Lowe Roche. Geoff also has a background in culinary arts as a former Sous Chef at Terroni Group. Geoff holds a Bachelor of Arts in Anthropology and American Studies from the University of Toronto, a Post-Graduate Certificate in Marketing Management from Humber College, and a THINK-it Creative Problem Solving certificate from ThinkingU.