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Joonas Niemi is currently the Chief Executive Officer at Lifehair Oy. Prior to this role, Niemi served as a Key Account Manager at Mandatum Life Insurance and as a Customer Servant at Länsi-Suomen Osuuspankki. Joonas also has experience as a construction worker at Rakennusliike Palmberg Oy and as a Liikennemyymälätyöntekijä at ABC-liikennemyyälä. Niemi holds a Master of Science in Economics from the Turku School of Economics at the University of Turku.