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Tracey Follows is an accomplished futurist and strategic foresight expert, currently serving as a guest lecturer at London Business School and a visiting professor at Staffordshire University. With a strong entrepreneurial background, Follows founded Futuremade Ltd, a strategic foresight consultancy, and previously led ANYDAYNOW LTD before its rebranding. Follows contributes to Forbes, writing on trends relevant to businesses and brands, and holds an advisory board position with the Lifeboat Foundation. An author, Follows published "The Future of You" and has held various leadership roles, including non-executive director at the Advertising Standards Authority. Follows' academic credentials include a First Class BA (Hons) in Philosophy and an MSc in Technology Strategy from The University of Manchester, as well as further education at the University of Houston.