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Michael Steel possesses extensive experience in the fitness and health sectors, currently serving in roles with Apple Fitness+ and as User Experience Manager and Chief Operating Officer at Indoor Cycling Group (ICG). With a career spanning several leadership positions, Michael has driven strategic initiatives for various organizations, including the Australian Institute of Fitness and Billona Health & Wellness. Previous roles in international business development and territory management at Total Gym, Medtronic, and Johnson & Johnson highlight a strong background in operational leadership and market expansion. Michael's early career as a national trainer and educator in fitness further underscores a commitment to improving lives through health and fitness education.