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Matthew Cicci is an experienced professional in the fitness and service operations industry, currently serving as Director of US Service at Life Fitness since 2017. In this role, Matthew is responsible for overseeing US Field Service operations, managing customer service experiences, and aligning internal teams to support sales efforts. Previously, Matthew held leadership positions including Regional Manager Field Service for the East US at Life Fitness, where responsibilities included managing multiple districts and implementing innovative training and incentive programs for field employees. Matthew's past experience includes senior operational roles at Two Trees Management Co., American Leisure, and David Barton Gym, where Matthew successfully opened and managed high-end fitness facilities and ensured operational excellence. Matthew holds a BS in Business from Fairfield University and has further education from Syracuse University.