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The Marketing and Brand Management team at Lids is responsible for crafting and executing marketing strategies that enhance brand visibility and drive customer engagement. This team oversees digital marketing efforts, visual merchandising, and collaborations with various partners to solidify Lids' position as a leader in headwear and apparel. Additionally, they work to create innovative in-store experiences and promotional campaigns that resonate with fans and fashion enthusiasts alike, ensuring that the brand stays at the forefront of sports and lifestyle trends.