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Brandon Williams is an accomplished digital marketing professional with extensive experience across various companies. Currently serving as the Director of Digital Marketing at Lids, Brandon previously held similar roles at Vetnique Labs® and PepsiCo, where efforts included enhancing consumer web experiences and deploying conversion rate optimization programs. Earlier positions, such as Global Director of Digital Marketing & Social Media at Elanco and Co-Founder of 1909 DIGITAL, involved developing multi-channel strategies and driving client success. Brandon's career also includes significant achievements at Weaver Fundraising and General Growth Properties, where impactful marketing initiatives led to substantial increases in revenue, engagement, and brand visibility. Brandon holds a Bachelor of Science degree in Marketing from Oakland City University.