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Tanja Knez is an experienced marketing professional specializing in digital marketing and social media. Currently serving as the Head of Digital Marketing and Social Media at Lidl Slovenija since June 2021, Tanja has previously held significant roles at KANSAI HELIOS Group as an Online Marketing Team Leader and Marketing Expert from April 2015 to June 2021, where responsibilities included project management for GDPR compliance, online project supervision, and advanced Facebook advertising strategies. Additional experience includes positions as a Social Media Expert at KANSAI HELIOS Group, Project Manager at Goclick, and Social Media Community Manager at Red Orbit, among others. Tanja holds a Bachelor's degree in Communication Sciences with a focus on advertising, public relations, and marketing from the University of Ljubljana, and has also studied at Sapienza Università di Roma.