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Markus Herrmann is currently the Director Data & AI at Lidl International since February 2022. Previously, he held various positions at GfK from August 2012 to January 2022, including Head of Machine Learning Engineering and Deputy Head Technology (SUPERCRUNCH). Markus also has experience as a Data Engineer and Marketing Scientist/Data Scientist. Before his time at GfK, he served in the Luftwaffe - German Airforce from July 1998 to June 2010 as a Finance & Accounting Specialist. Markus holds a Master of Science (MS) in Survey Statistics and a Bachelor of Arts (BA) in Political Science from Otto-Friedrich-Universität Bamberg.