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Sam Bradley has a diverse work experience. Sam is currently the Head of Ops and co-founder at Lick, a position they have held since September 2022. Prior to this, they were the CMO and co-founder at Lick from September 2019 to December 2022. Before joining Lick, Sam worked at Feast It as a Growth specialist from June 2019 to November 2019. Sam also served as a Growth specialist at Airtasker from October 2017 to June 2019. Sam founded and led Rol Modol from March 2016 to October 2017. Sam gained further experience in Growth at Baystar Ltd from October 2015 to April 2017. Sam began their career in Business Development at Foresight Group from January 2014 to September 2015. Sam also founded and managed Excess Discount Card from January 2012 to December 2013. Sam started their professional journey as a Work Placement at J.P. Morgan from January 2010 to March 2010.

Sam Bradley obtained a Bachelor's degree in Politics from the University of Exeter, where they studied from 2010 to 2013. Prior to that, they attended Worth School from 2002 to 2009, where they earned an International Baccalaureate. In addition to their educational qualifications, Sam Bradley also obtained certifications including an IMC from the CFA Institute in May 2016, and an EIS Diploma from EISA in January 2014.