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Lily Ash is an accomplished finance professional with extensive experience in various leadership roles across multiple industries. Currently serving as Head of Finance at Liberty Wines Ltd since February 2024, Lily has previously held positions including Head of Finance at HelloFresh, where responsibilities included managing a team of ten as part of a twelve-month fixed-term contract. Additional experience includes serving as Senior Finance Manager at The White Company and roles ranging from Vice President Finance to Finance Manager at Performance Kitchen Crafted. Previous positions also include FP&A Manager and FP&A Analyst at Marks and Spencer, as well as Senior Consultant and Tax Advisor at EY. Lily holds a Bachelor of Arts in Economics and Politics from the University of Durham and is a qualified member of the Institute of Chartered Accountants in England and Wales.