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Justin Frisby is an accomplished Senior Sales Manager at Liberty Wines Ltd since February 2017, bringing extensive experience in the wine industry. Prior to this role, Justin served as a Key Account Manager and Business Manager for Luxury Hotels at Bibendum Wine Ltd from February 2000 to December 2016. Justin also held the position of Sales Manager at Cellarmaster Wines Singapore from January 1998 to November 1999, where significant sales growth was achieved despite the challenges posed by the Asian economic crisis. Earlier in the career, Justin was an Assistant Manager at Oddbins from September 1995 to October 1997. Justin holds a Diploma in Wine & Spirits from the Wine and Spirits Education Trust and a BA in Social Studies from Newcastle University, complemented by foundational education at Oundle School.