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Jean-Baptiste Barth has a diverse work experience in the marketing and digital strategy field. Jean-baptiste started their career as an SEO & Digital Strategist at Interpublic Group (IPG) in 2010. Jean-baptiste later became the SEO Director at the same company, holding both roles until 2013. In 2012, they co-founded and became the Managing Partner of PERFORAMA SARL. Jean-baptiste then worked as a Digital Media Manager at Nextedia from 2014 to 2015. After that, they joined Sutter Mills, which is now part of Accenture, as a Managing Partner from 2015 to 2017. Jean-baptiste then joined Forsman & Bodenfors as a Digital Strategist from 2017 to 2019. Most recently, they worked at Liberty Rider, starting as a Brand Manager in 2019 and eventually becoming the Chief Marketing Officer in 2020.

Jean-Baptiste Barth started their education in 2003 by enrolling in Université Toulouse - Jean Jaurès, where they completed two years and obtained a DEUG degree in Design and Applied Arts. Afterward, from 2005 to 2007, they attended ECV Creative Schools & Community and completed two technical years in Interior Architecture, earning a BTS degree in Interior Design. Apart from their formal education, Jean-Baptiste also obtained several certifications from various institutions, including Apple, Google, IBM, JARVEE, and Mazeberry, in areas such as search ads, digital marketing, analytics, customer experience analysis, and social media automation. The specific details regarding the months and years of obtaining these certifications are not provided.