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Harpreet Chohan-Basra has a extensive background in marketing and PR. They started their career in 2009 with internships at Dolce and Gabbana and BHS. They later worked as a Celebrity PR at Reebok before joining Harrods as a Corporate PR. In 2010, they became a PR and Marketing Coordinator at BASTYAN. They then moved to BOY LONDON LTD as a PR and Marketing Manager from 2012 to 2013. From 2013 to 2015, they worked as a UK Marketing Manager at La Perla, where they were responsible for developing marketing strategies and managing events. In 2015, they joined Myla as a Global Marketing Manager. In 2017, they worked at Tory Burch as a Senior Marketing Manager before transitioning to a role as Head of Marketing at Liberty Ltd in 2019.

Harpreet Chohan-Basra pursued a Bachelor of Science degree in International Fashion Marketing from The Manchester Metropolitan University, during the period of 2006 to 2010.