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Emma Vi has extensive experience in production coordination and brand partnerships, currently serving as the Licensing & Brand Partnerships Manager at Liberty since January 2017, where management of commercial branding and design collaborations is prioritized. Previously, Emma held various roles at Jack Wills from November 2011 to January 2017, including Production Coordinator/Assistant Buyer for Menswear, where coordination of the critical path and supplier negotiations were key responsibilities. Emma's career began with roles that included Receptionist and Mail Order & Operations Advisor, showcasing strong customer service and administrative skills. Emma holds a BA Hons in Business and Marketing from Middlesex University, complemented by education at City and Islington College and Stoke Newington School.