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Miguel Zafra Brenlla is a seasoned digital marketing professional with extensive experience in data-driven marketing strategies and customer experience enhancement. Currently serving as Digital Marketing Manager at Liberbank since September 2018, Miguel specializes in marketing automation, onboarding processes, campaign effectiveness analysis, and real-time data insights. Prior roles include responsibilities in online marketing and web analytics at Aliseda Inmobiliaria, customer experience management at Likeik, and digital data analysis at Vittalia Internet, among others. Miguel holds multiple advanced degrees in marketing and analytics from institutions such as ESIC Business & Marketing School and KSchool, and a Bachelor's degree in Business Administration from Universidad Nacional de Educación a Distancia.