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Samuli Tursas has a diverse work experience in various roles and industries. Samuli co-founded Liana Technologies in 2005 and served as the CEO, where they specialized in digital marketing and communications software. Samuli was also a member of the Board of Directors at Ilkka-Yhtymä Oyj since 2020. Additionally, Samuli Tursas has served as a board member for multiple companies, including Ohjelmisto- ja e-business ry, Ungapped, Eventilla, and somessa.com. In 2008, they became the Chairman of the Board for JSP Media Oy, an online press release service. Prior to that, they worked as a Software Developer at Pressi.com from 2001 to 2004. Overall, Samuli Tursas has demonstrated leadership and expertise in the technology and marketing sectors throughout their career.

From 2000 to 2010, Samuli Tursas attended Oulu Business School at the University of Oulu. However, Samuli did not complete their M.Sc degree, as they dropped out of the program. During their time at the university, Samuli focused on Marketing and Information Economy as fields of study.