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George founded Liaison International in 1990 and currently serves as its Chief Executive Officer. Under his guidance, Liaison has become a leader in higher education, providing recruitment, admissions management software and Centralized Application Services (CASsTM) for educational institutions and affiliated professional associations. Liaison plays an integral role in streamlining the admissions processes that allow institutions to advance their recruitment strategies, provide better access to education and share best practices throughout the global education community.

George is an active board member of for-profit and nonprofit institutions that encourage scholastic achievement and personal excellence among students in the realms of K-12 and higher education.