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Jeff Koromi serves as Lform’s Art Director, a multifaceted position that has a variety of responsibilities. His focus is on setting the tone, style, and layout of client projects and shepherding the project from initial planning to completion. This also includes ensuring that projects stay true to clients’ brand standards and that their brand is properly communicated to their intended audience, whether in print, web, or digital formats.

Jeff performs UX research for Lform’s clients and their customers, including interviews and website content audits, an Lform offering that is essential to educating clients on the impact of user experience on website planning and strategy. He also works to ensure WCAG accessibility and visual design best practices, conducts SEO consulting, research, and planning, and performs account management for ongoing client retainers, including making sure that retainer projects stay on task and within budget.