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Sheila Zwelling serves as the Vice President and Vice President of Design Research at Lextant, a firm specializing in design research and user experience for various industries, including automotive, healthcare, technology, and consumer goods. With a career spanning over three decades, Sheila has previously held senior strategist positions at Frame360 and Ten United, where marketing and brand strategies were developed based on comprehensive research. At Home ReVisions, Sheila co-owned the business and managed marketing and sales efforts. Early in the career, roles at Fitch and Management Horizons involved strategic consulting and research for Fortune 500 companies and mid to large retailers. Sheila holds a BA in human resource management and business from the University of Cincinnati.