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Archana Shah is a Principal UX Researcher at LexisNexis, with extensive experience in user experience research across various companies. Prior roles include Staff UX Researcher at Twilio, where responsibilities encompassed enhancing developer experience and conducting usability studies, and Senior User Experience Researcher at T-Mobile, leading generative and evaluative research. Archana's background also includes senior positions at LexisNexis and Global Analytics, focusing on user behavior analysis and project management, as well as earlier experience as a Software Engineer at Infosys. With an MSc in Business Analytics and Consulting from Warwick Business School and a B.E. in Electronics and Communication from Anna University Chennai, Archana has developed a comprehensive skill set in UX research, data analysis, and strategic product development.