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Isabel G.

Insights & Research Manager | Global Spotter Backslash @ TBWA at Lew'Lara\TBWA

Isabel G. has extensive experience in insights and research management across various industries. Currently serving as Insights & Research Manager at Lew'Lara\TBWA, Isabel previously held roles including Market & Consumer Insights Specialist at Visionello and Insights & Innovation Manager at FleishmanHillard Brasil, focusing on strategic analysis, trend monitoring, and consumer behavior studies. Isabel's background also includes significant positions at GREY BRASIL, where expertise in data and insights strategy was applied, and earlier roles in social media management, journalism, and digital content production. Isabel's educational qualifications include specializations in Advanced Social Media Marketing and Strategies for Digital Marketing from NYU School of Professional Studies, as well as a degree in Journalism from Universidade Metodista de São Paulo. Clients served span notable brands such as Johnson & Johnson, Volvo Cars, and P&G.

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