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Joey Aw is a Product Marketing Manager currently at Level Access since May 2023. Previously, Joey served as a Product Marketing Specialist at Hootsuite from September 2021 to January 2023, where successful Go-To-Market strategies for the core product portfolio, Plan and Create, resulted in 79% user adoption within two weeks of launch and doubled positive social sentiment. Prior experience includes serving as Head of Marketing for Fantuan from January 2020 to September 2021, where Joey led efforts that contributed to a $35-million Series B funding round after effectively penetrating the North American market. Additionally, as a Marketing Coordinator at Fantuan, campaigns generated a 300% increase in orders within two months, and marketing spend efficiency improved by 70%. Joey holds a Bachelor of Arts degree in Communications with a minor in Publishing from Simon Fraser University.