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Sumi Goonetilleke serves as the Head of Data, AI and Analytics at the Leukaemia Foundation, focusing on customer behaviour analysis and digital performance measurement to drive growth and optimize healthcare needs. Previous experience includes roles as Data & Digital Analytics Manager at News Corp Australia, where Sumi consulted with senior management on organizational challenges, and Head of Analytics - Marketing at Just Group, conducting comprehensive analysis of digital marketing channels for key brands. Additional positions include Digital Analytics Manager at Monash University and various leadership roles in digital marketing and strategy across organizations such as British Airways, State Trustees, and Jim's Group. Sumi holds multiple degrees and diplomas in Data Science and Marketing from prestigious institutions, including Harvard University and RMIT University, along with a Bachelor's degree in Mathematics from the University of Kelaniya, Sri Lanka.