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Mikael Richards is the current AD Ops team lead at Let's Get Optimized. With experience in managing PPC initiatives for companies like Toys"R"Us, Mikael has over 10 years of experience driving exceptional results for local business owners in Canada. With a background in Cognitive Science and Artificial Intelligence from Mount Allison University, Mikael has a strong foundation for analyzing data and implementing successful ad campaigns. Let's Get Optimized has a direct relationship with Google, providing additional resources for campaign monitoring and competitor analysis to ensure long-term success.