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Shelby Murphy is an experienced social media professional currently serving as the Director of Social Media at LERMA/, following the role of Senior Social Strategist at Sid Lee, where Shelby worked with notable brands such as UGG and Cirque du Soleil. Previous expertise includes leading social strategy and copywriting at Keurig Dr Pepper, where strategic initiatives resulted in significant engagement and performance metrics. During a tenure at The Richards Group, Shelby developed social media strategies for diverse clients, including the creation of brand advocacy programs and social persona playbooks. Shelby’s foundational experiences include internships focused on social media communications and advertising sales, complemented by a solid educational background in Marketing and Business Administration from various institutions, including The University of Texas at Arlington and Tarrant County College.