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Cristiana Boccassini is a seasoned creative professional with extensive experience in the advertising industry. Currently serving as Chief Creative Officer for LePub, a network powered by Publicis Italy since 2011, Cristiana has held multiple leadership roles including Executive Creative Director and CCO. Prior to this position, Cristiana was with JWT from 2008 to 2011, where responsibilities included Creative Director and Head of Art. With a robust background in creative direction and leadership, Cristiana has contributed significantly to successful campaigns and innovative marketing strategies.