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Fatma Aroua is a seasoned Senior Product Designer at Lepermislibre since 2019, specializing in enhancing user experience through analysis and ongoing product design improvements. Previously, Fatma served as the Founding Brand & Product Designer, leading a team in brand design and artistic direction. With a robust background in UI/UX, Fatma has worked as a freelance UI/UX designer and held positions at COYOTE, where responsibilities included design ownership of driving assistant systems and redesigning user interfaces. Additional experience includes roles as a UI designer at Pixels Trade and Wezign, alongside a mobile and web designer position at Dot-IT. Fatma's educational qualifications include a Design Sprint certificate from Le Laptop and a Master's in Graphic Design from IPSSI, complemented by a Technicienne degree from ISAMM.