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Rita Saliba is an experienced professional with a strong background in data analysis and business insights, currently serving as the Head of Business Analysis at LeoVegas Group since April 2020. Previous roles include Senior Customer Insights Analyst and Digital Insight Analyst at Woolworths Group, where Rita focused on customer experience optimization. Additionally, Rita's tenure at LeoVegas involved significant contributions as a Data Analyst/Scientist, while earlier roles at Hudson Holdings Ltd and Cherry Group LTD included responsibilities in stock management and media effectiveness evaluation. Rita's career also features insights delivery for multiple brands at Betsson Group as a Customer Insight Analyst and foundation in data science as a Junior Data Scientist. Rita holds a Bachelor's degree in Mathematics and Statistics from the University of Malta.