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Isabella R. is a skilled professional with diverse experience in customer relationship management and support within the gaming industry. Currently serving as a CRM Optimization Coordinator at LeoVegas Group since March 2022, Isabella focuses on automation and multi-channel communication in alignment with company strategies. Previous roles include Customer Experience Specialist for LATAM markets at Hero Gaming, where dedicated support was provided to VIP players, and Game Presenter at Evolution, engaging with players in live online casino gaming. Isabella also contributed to change management at IBM in the automotive sector and developed social projects for the Prefeitura de Santo André, alongside academic research on public policies. Isabella holds a Bachelor’s Degree in Business Administration from USCS and completed German language courses at Volkshochschule Düsseldorf.