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Maria Alejandra C. is a marketing specialist with extensive experience in customer relationship management (CRM) and retention strategies across multiple Latin American markets, including Chile, Argentina, Mexico, Brazil, and Colombia, at Lentesplus.com since November 2021. Prior experience includes coordinating marketing efforts for an ecological marketplace at Envyro SAS, managing e-commerce platforms at Max Belle, and analyzing sales and marketing strategies at Villa Romana Textron S.A. Maria Alejandra has also contributed to marketing initiatives at Autoniza SA and ESPUMLATEX through event coordination, content creation, and market research. Academic qualifications include a Professional degree in Marketing and Advertising from Politécnico Grancolombiano, a Digital Marketing Diploma from Pontificia Universidad Javeriana, and a Technology degree in Market Management from Servicio Nacional de Aprendizaje (SENA).