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Jaap van Vreden is a seasoned professional with extensive experience in procurement, consultancy, and brand development across various industries. Currently serving as Co-Founder and Managing Director of NL-Platform B.V. since May 2021, Jaap is dedicated to fostering trustful connections in the food and non-food sectors. As Owner and Managing Director of Goal Consulting Ltd. since January 2009, engagement focuses on expanding product ranges and creating collaborative business plans. Additional roles include Board Member at EMD AG and Sourcing & Procurement Director at Lenta, where contributions to strategic development and procurement processes have been significant. Previous positions include Managing Director at MOD Markets International and Chief Commercial Officer at MODIS, with a robust background in retail management cultivated during tenure at Ahold Nederland. Jaap's educational background includes studies at prestigious institutions such as Erasmus University and Cornell University.