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Niyathi Srinivasan is an experienced marketing professional currently serving as a Product Marketing Associate at Digify since June 2022, focusing on product marketing, lead generation, content marketing, and social media strategies. Previously, Niyathi founded Missnamed and held a role in marketing and design at AEvice Health, where responsibilities included graphic design for marketing materials and maintaining brand consistency. Niyathi also worked as a Marketing Executive at Platinum Yoga Singapore, creating SEO-optimized articles and promotional materials. At ExploreMaps, Niyathi developed innovative social media campaigns, including a relaunch campaign and original Instagram series. Niyathi holds a degree in Biological Sciences from Nanyang Technological University Singapore and has completed the International Baccalaureate Diploma Programme.