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Rivy Soh is a seasoned marketing professional with extensive experience in the technology sector, currently serving as the AP Consumer Marketing Director at Lenovo since January 2020. Prior to this role, Rivy held several key positions at HP, including Head of Marketing for the Consumer PC division in the Asia Pacific & Japan region, where responsibilities involved crafting marketing strategies and leading a diverse marketing team. Rivy's career also includes significant roles at Lenovo and Fraser & Neave Limited, demonstrating a strong background in brand strategy and product development. Previous experience includes roles in Coca-Cola Singapore Beverages Pte Ltd and Johnson & Johnson, where Rivy focused on brand management and strategic planning. Rivy holds a Bachelor of Arts degree in Business Management and Economics from Washington State University.