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José Alejandro Villalba Vimos has worked in a variety of roles since 2010. Starting with their role as Sales Marketing Manager at Joyería Caribe S.A. in 2010, they then worked as a Sales Marketing Consultant at SerMás Coach in 2015 and a College Teacher at Fundación Universitaria Los Libertadores in 2016. In 2018, they became the Founder of JV Travel where they were responsible for business development, legal and financial establishment, product design, sales channels set up, B2B platforms management, product design and launch, branding, sales strategy, and TripAdvisor and Airbnb Experiences registration. In 2021, they were hired as a Bilingual Funding Manager at Lendflow and as the Director of Sales Marketing at Escuela de Aviacion Flying.

José Alejandro Villalba Vimos completed their Bachelor's degree in Economics from Universidad de Cartagena - Colombia in 2009. In 2011, they obtained a PEDAGOGIA BÁSICA PARA LORIENTAR LA FORMACIÓN PROFESIONAL INTEGRAL from Servicio Nacional de Aprendizaje SENA. José Alejandro also obtained an AUDITOR INTERNO EN LA NORMA ISO 9001:2008 from COTECNA Swiss Group in 2010. In 2013, they completed a Master's degree in Marketing/Marketing Management, General from Universidad Tecnológica de Bolívar. Finally, they completed their Master of Business Administration (MBA) in Business Administration and Management, General from the same university in 2017. Additionally, they obtained a certification in Auditor en Calidad Bajo Norma ISO 9001.