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Axel F. started their career as a photographer at Alpine Photoshop in 2005, then moved on to work as a freelance graphic designer at Eyeworks in 2011. Axel also worked as an editor at Kennet Cup and in various editorial roles at Groupon before transitioning to content and PR management at Zmarta Group. Currently, Axel is the Chief Marketing Officer at Lendela, leading customer acquisition and growth efforts through performance marketing and brand awareness strategies. Axel holds a Bachelor's degree in Communication and Media Studies from the University of Gothenburg and has studied Audiovisual Communications Technologies/Technicians at Universidad de Málaga.