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Natalia L. has a diverse and extensive work experience spanning multiple industries. Natalia is currently the Growth Strategy Director and UK Partner at AtraX, a dynamic SaaS company specializing in crafting cutting-edge products and services. Prior to that, they founded LENA, an activewear brand focused on sustainability and empowering individuals. Natalia also served as the Head of Marketing at Envestors, a marketplace connecting companies and potential investors. Their previous roles include Director of Brand Marketing at Adam Grooming Atelier, Head of Marketing and Public Relations at both Ted Baker and YouGlo, and Product Development & Brand Consultant at Ef Zin. Natalia also has experience as a Senior Event and Conference Project Manager at Theasis Communications, Assistant Marketing Manager at British Council, and Travel Administrator at U.S Embassy Athens.

Natalia L. earned a Master's Degree in International Business and Management from Alba Graduate Business School in 2013-2014. Prior to that, they completed their Bachelor's Degree in International Business and European Affairs at The American College of Greece from 2008-2012. Natalia also holds additional certifications such as Advanced Google Ads and Google Ads Essential Training from LinkedIn Learning, as well as an MIT Honor Code Certificate for Entrepreneurship 101: Who is your customer? from edX.