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A degree in Computer Science and Artificial Intelligence has combined with 20 years of experience of marketing and sales. The combination of logical thinking, a creative aptitude and developing insightful strategies has delivered strong growth across numerous brands in the FMCG market. From billion-dollar master brands to relaunched challengers.

The ability to work in global, multi-tiered organisational structures, to start-up and scale-up businesses has given me a uniquely structured and entrepreneurial approach.