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Merlin Coutinho is the Vice President Marketing & Brand Solutions at Lemma, where Merlin heads Global Brand and Product Marketing across the US, APAC & EMEA. Prior to this, Merlin held various leadership roles at Performics.Resultrix, SilverPush, PHD Worldwide, MadHouse India, and Komli Media. Merlin is currently pursuing a Management Development Programme in Marketing at the Indian Institute of Management, Lucknow, and holds a Bachelor of Mass Media degree from St. Andrew's College of Arts, Science and Commerce.