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Craig Cooley has a diverse work experience spanning multiple industries. Craig started their career in 1995 as a Regional Manager at Shilo Inns Suites Hotels, where they oversaw operations and implemented marketing strategies. In 2002, they became the Corporate V.P. of Sales and Marketing at Good Nite Inn Inc, where they developed marketing plans and managed vendor contracts. Craig then held various roles at different companies, including Dir. of Marketing and Yield Management at Cabo Azul Resort & Spa, Corporate Director of Yield Management at Pacific Monarch Resorts, and V.P. Market Development USA at Allotz.com Limited. In 2003, they joined HSMAI Los Angeles as the VP PR-Programs and Education and developed strong relationships in the local business and hospitality industry. From 2006-2010, Craig served as the Director of Business Development at LELA International Art Gallery, focusing on overcoming biases in the contemporary art world. Craig also hosted a radio show called Rainbow Radio at KX935 in 2017, highlighting LGBT happenings in the Laguna Beach area. In 2018, Craig became the President of Laguna Beach Pride 365. Lastly, in 2003, they founded their own company, Intellatech - Media and Marketing, where they currently hold the role of President and CEO, exploring financial opportunities created by new social changes and technologies.

Craig Cooley attended Shasta College from 1971 to 1975. Prior to that, they completed their high school education at Yreka High School.