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Niels Bark has a diverse work experience. Niels served as the Chief Executive Officer of Lekker Bikes, a prominent bicycle and boating brand, from November 2018 onwards. Before that, they held the position of Marketing and Sales Director at Lekker Bikes from September 2014 to November 2018. Niels also worked as the Chief Marketing Officer of Lekker Boats, another division of Lekker Bikes, starting from September 2017. Prior to that, Niels was the Marketing and Sales Manager at VANMOOF from March 2010 to August 2014. Niels began their career as an Account Manager at Direct Force in June 2008 and later worked as a Sales Associate at Men_at_Work from January 2004 to October 2006. Additionally, they had short-term roles at Models at Work and LBi Lost Boys in 2006.

Niels Bark attended Business School Nederland from 2001 to 2006, where they obtained a Bachelor's degree in Commercial economics.