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Lisa Straub is an experienced UX professional with a diverse background in user experience and design. Currently serving as UX Lead at Leica Camera AG since September 2022, Lisa previously held the position of Senior UX/UI Designer at ZEISS Group and Senior UX Designer at SinnerSchrader. Earlier roles include various UX positions at Avantgarde Gesellschaft für Kommunikation mbH, where Lisa started as a trainee and progressed to UX Designer. Other notable experiences include a Trainee Digital Media position at Turner Broadcasting System and an Associate Producer role at Story House Productions. Lisa began the professional journey with internships in content exchange management and graphic design, complemented by a Bachelor of Arts in Digital Communication and Media from Universität Passau and an exchange semester in Media Studies at the University of Turku.