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Alexey Rudakov is a seasoned professional in eCommerce and commercial strategy, currently serving as the Cross-Channel and Commercial Strategy Manager at Leica Camera AG since November 2021, where responsibilities include enhancing the buying experience and overseeing cross-channel sales initiatives. Prior experience includes the role of Global eCommerce Manager at Leica, where Alexey managed international projects and developed omni-channel strategies, and served as the eCommerce and Digital Marketplace Manager at Mercedes-Benz AG, focusing on global eCommerce solutions and performance management. Alexey's extensive background also encompasses significant positions at BMW Group, including Initiative Lead Future Retail and Sales Channel Development Manager for BMW Motorrad. Early career experience includes client support roles at Royal Bank of Scotland. Alexey holds a Post-Graduate degree from the Russian Academy of Sciences, a Pre-Doctoral residency from Harvard University, and a Master’s degree in History from Altai State University.