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Adil Mechbal is a skilled research analyst currently employed at Léger since June 2021. Prior experience includes working as a research specialist and research assistant at Potloc, where innovative technology was utilized to gather hyperlocal consumer insights through geotargeted crowdsourcing on social networks. Adil also served as a customer service and sales representative at Gexel Telecommunication, where a strong focus on assessing customer needs and maximizing sales was demonstrated. Additionally, Adil has marketing experience as an intern at KALIWEB. Academic credentials include a Master of Science in Marketing from HEC Montréal and a Bachelor in Management Sciences from iaelyon School of Management, complemented by international studies at the University of Toronto and Université Lumière Lyon 2.