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Cassie Lama is an experienced marketing professional with a background in experiential marketing and program management. Since joining Legacy Marketing Partners in August 2014, Cassie has held various roles, progressing from Account Executive to Account Director, and has been instrumental in managing significant budgets and facilitating integrated live and digital campaigns. Prior experience includes program coordination at the Michigan Ross School of Business Executive Education, where Cassie organized logistical details and enhanced customer experiences, along with roles in sales and figure skating instruction that emphasized customer engagement and personalized service. Cassie holds a Bachelor of Arts in Communications from the University of Michigan.