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Brenda Medicina is a skilled UX/UI Designer with extensive experience in the design and development of web applications and user interfaces. Currently serving in this role at Lefties since March 2022, Brenda's responsibilities include web and app redesign, collaboration with developers, pre-production testing, and the creation of design systems and prototypes. Previous roles at Biboss and Daggout involved optimizing conversion rates through UX research and feature development for startups. Earlier experience includes graphic design positions, event management, and roles focused on user experience research. Brenda holds a degree in UX/UI Design from Uxopedia and a Bachelor's in Graphic and Advertising Design from Colegio Universitario IES.