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Matt Adams has extensive experience in marketing and CRM roles within various sports clubs, including Leeds Rhinos, Hull FC, and Hull Stingrays. Matt is currently the Head of Marketing and CRM & Data at Leeds Rhinos Rugby League Club, where Matt works closely with senior management on strategic matters. Matt is responsible for building an effective CRM system and providing customer insights and best practices for relevant departments. Matt has a background in marketing and holds a degree from The University of Huddersfield.