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Cindy Chiu has a diverse work experience starting from 2011. Cindy worked at The Nielsen Company as a Consultant & Analyst in the retail FMCG sector from August 2011 to November 2012. Cindy then joined British American Tobacco as a Strategy, Planning, and Insights Officer in December 2012, where they stayed until September 2014. Cindy then worked at Kantar Media as an APAC Associate Consulting Manager from September 2014 to December 2015, followed by a role as an APAC Consulting Manager from January 2016 to August 2017. Cindy then joined Merlin Entertainments plc as a Regional Marketing & Insights Manager for Asia from September 2017 to July 2019. Cindy's most recent role was at Lee Kum Kee International Holdings Ltd, where they held various positions including Global Strategic Planning Manager in the CSMO Office from June 2020 to July 2021, then Global Strategic Planning Manager in the CEO Office from July 2021 to April 2022, and finally, Global Senior Strategic Planning Manager in the CEO Office until July 2023. Currently, Cindy serves as the Global Strategic Planning Associate Director in the CEO Office at Lee Kum Kee International Holdings Ltd.

Cindy Chiu has a postgraduate degree in Master of Social Sciences in Hotel and Tourism Management from The Hong Kong Polytechnic University. Cindy also has a degree in Bachelor of Finance and Management from HKUST Business School and studied International Business Administration at Erasmus University Rotterdam. Cindy Chiu holds additional certifications in Translation and Interpretation from HKMA and Sustainable Tourism from GSTC (Global Sustainable Tourism Council).