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Sandia Lau Trent has extensive experience in the field of data analytics and marketing. Sandia began their career at Mindspark Interactive Network, Inc./IAC, where they focused on online customer acquisition and email marketing. Sandia then moved on to Vimeo/IAC, where they served as a Senior Manager of Marketing Analytics. From there, they joined Bomoda as the VP of Product Marketing and Partnerships, where they played a key role in establishing a luxury media presence in China. Sandia later worked as the Marketing Director at Ivy Exec (IvyExec.com) and as an Analytics and Marketing Consultant at Watermelon Analytics and Marketing. Sandia then joined IAC as a Business Intelligence Lead before progressing to positions at CafeMedia, Freshly, Tinybeans, and Lee Enterprises. Through their various roles, Sandia has developed expertise in business intelligence, marketing analytics, data governance, and strategy development. Sandia is known for their ability to ask the right questions, champion data hygiene, and collaborate with cross-functional teams.

Sandia Lau Trent obtained a Bachelor of Arts degree in Psychology from Columbia University, where they studied from 2002 to 2005.