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Peter Alexander has a strong background in sales and management. Peter has held various positions in different companies, starting their career as an Area Sales Executive at Energizer Holdings in 1990. Peter then worked as an Area Sales Manager at Hammerite Products before moving on to become the Head of Sales at Valspar Europe in 1996. At Valspar Europe, they were responsible for multiple DIY retailers, merchants, and distributors in the UK, Ireland, and Scandinavia. Peter also played a key role in strategic development, new product development, and achieving sales and profitability targets. In 2008, Peter joined Ostendorf UK Ltd as the Commercial Director and UK Director of Sales Scandinavia, where they oversaw operations in 15 European countries. Peter later worked at Schulz Ltd as the Sales Director for International Development, where they implemented various strategic initiatives, including restructuring the sales organization, developing a comprehensive product management structure, and executing a 3-year sales plan. Prior to their current position as the Head of Retail Sales UK and Ireland at LEDVANCE, Peter served as the Head of Sales and Commercial Director at Master Paintmakers.

Peter Alexander attended Turnford School, but the duration of their enrollment, degree pursued, and field of study are unknown.